PA CONSULTING GROUP
This campaign was created to highlight PA as an expert on the recent changes in pension legislation.
I was the lead designer on this project from concept to final design. I proposed three different routes, two photographic concepts and the chosen one a more abstract vector-based; all of them highlighting the freedom that the changes will bring as a positive transformation.
In order to give this campaign a very distinctive look I chose two bold colours of the palette, purple and orange, which combined had a very striking effect.
PA was invited to an event, for which I created a brochure, banner and flyer; where the company was able to gain a substantial business.
Some of the other materials created for this campaign included an infographic, a selection of printed materials and a microsite on PA’s website which can be found here.