PA Accelerate is a service line within PA which is sold to clients as a learning platform.
I was asked to create a sub-brand with its own identity, look and feel.
The first two images belong to the interactive PDF I created for consultants to sell the product and provide potential clients with general information about the service line.
The rest of the images are a summary of the guidelines/concepts. Within the sub-brand I created a logo and 3 linked icons to represent the different parts of the product. Some other elements include the speedometer, the ‘running man/woman’ and the diamonds, which show the accelerating learning process. I also provided each section with its own colour palette and imagery.
Following the interactive PDF I formatted as many as 20 documents to be used as course materials and general information with the same look and feel.