An interactive PDF created yearly to display, in a very visual way, key information about JCDecaux. This document follows the JCDecaux OneWorld brand by using one of our templates slightly customised for this purpose.
The style is primarily illustrative to show the human element of interacting with the furniture, whilst still using JCDecaux imagery to showcase each example. The imagery is vibrant and in most cases uses long exposure photography, this helps to imply the passage of time in the locations containing the furniture and therefore its exposure to the public.
The document has a navigation system throughout for ease of use and is uploaded to the JCDecaux website and distributed to key clients.
The template has been created in such a way that allows it to be refreshed every year by simply updating the cover with a new graphic and the colour scheme by picking different colours from the colour palette.
This document was created following the new visual identity for JCDecaux OneWorld which can be found here.